Blog
Google Ads Guy Blog
& Search Advertising Insights
Actionable strategies, industry updates, and proven tactics to maximise your Google Ads ROI.
Google Ads for Clinics: A Compliant Guide for Australian Practices
How Australian clinics can run Google Ads that bring in booked patients, stay inside AHPRA and TGA rules, and avoid the mistakes that waste budget.
Landing Page Conversion Rate: What's Good for Service Businesses
What is a good landing page conversion rate for an Australian service business? How to calculate it, read benchmarks honestly and lift it with Google Ads traffic.
Location Targeting in Google Ads: A Guide for Australian Businesses
How location targeting works in Google Ads, which location options to choose, how to set a radius and exclusions, and how service businesses can stop out-of-area leads.
Display Ads vs Search Ads: Which Suits a Service Business?
Display ads vs search ads explained for Australian service businesses: how each works, what each costs you in lead quality, and which to run first.
Cost Per Lead in Google Ads: What's Good and How to Lower It
Work out your cost per lead in Google Ads, learn what a good CPL looks like for an Australian service business, and see how to lower it without losing quality.
Enhanced Conversions for Leads: An Australian Setup Guide
How enhanced conversions for leads work, how to set them up, and how Australian service businesses use them to count booked jobs, not just form fills.
Offline Conversion Tracking for Google Ads: An Australian Guide
How offline conversion tracking works in Google Ads, what to set up first, and how Australian service businesses can feed booked jobs and sales back to Google.
Google Ads for Plumbers: A Practical Guide for Australian Businesses
How Australian plumbers can use Google Ads to get booked jobs, not just clicks: campaign structure, budgets, call tracking, landing pages and legal traps.
Google Ads Landing Pages in Australia: Prevent Ad Disapprovals
Learn how to match Google Ads landing pages to ad promises, avoid destination disapprovals, measure conversions, and apply Australian privacy checks.
Speed to Lead: Turn Benchmarks Into Faster Follow Up in 30–90 Days
Measure speed to lead, compare response benchmarks, and put faster follow up into practice in 30–90 days, with an Australian consent note on outreach.
Negative Keywords: A 90 Day Cycle for Google Ads Campaign Managers
Learn how campaign managers use negative keywords in Google Ads, from match types and search term reviews to shared lists and a 90 day cleanup cycle.
Marketers: Better Google Ads Leads in 90 Days by Fixing Measurement
For marketers and owners: improve Google Ads lead quality by fixing measurement and feeding CRM outcomes back to bidding, with realistic gains in 90 days.
Client Ready Google Ads Reporting for Marketers and Service Businesses
A practical playbook for Google Ads reporting with client-ready templates, three KPI sets, automation trade-offs, and action-focused executive summaries.
Australian NDIS Providers: Compliant Google Ads With a 90 Day Plan
Compliance first Google Ads for Australian NDIS providers: compliant ad copy, tracking and landing pages built to book participants.
Cut Cost Per Won Job in 30–60 Days: Google Ads for Australian Tradies
An Australia-first playbook for tradies: run a 30–60 day Google Ads test, focus on cost per won job and suburb keywords, and keep your advertising...
AHPRA Safe Google Ads That Book Dental Patients in 2–4 Weeks in Australia
Book more patients with AHPRA safe Google Ads. Australia focused playbook with 2–4 week tests, conversion tracking and local targeting to turn clicks into...
4 Tests to Stop Wasting Ad Spend: Exact vs Phrase Match After BMM
Compare exact and phrase match after Google folded BMM into phrase. Run a four step test and Search Terms checks to protect your ad spend and improve...